LED phototherapy has become one of the most versatile services available to Australian beauty salons, skin clinics and medi-spas.

Unlike treatments designed around resurfacing, extraction or controlled skin injury, LED phototherapy uses selected wavelengths of visible or near-infrared light to support specific skin treatment objectives. It is non-invasive, comfortable and easy to incorporate into both standalone appointments and broader facial programs.

For beauty businesses, a professional LED phototherapy machine can provide:

A premium service with minimal treatment consumables
Short, repeatable appointments
A treatment suitable for inclusion in many facial programs
Opportunities for prepaid courses and memberships
A comfortable entry-level treatment for new clients
An upgrade that can increase the value of existing appointments
A service that can support both skin-focused and wellness-oriented marketing
A point of difference when the business uses properly documented professional equipment

For clients, LED phototherapy offers a relaxing treatment experience without needles, abrasion or surgical recovery. Depending on the wavelengths, intended purpose of the device and the client’s suitability, professional LED phototherapy may be used within treatment programs addressing selected cosmetic or therapeutic skin concerns.

However, not every device sold as an LED facial machine is equivalent.

Wavelength accuracy, irradiance, treatment distance, dose, device design, intended purpose, operator training and regulatory status all matter. This is why salons should look beyond the number of colours or the cheapest purchase price when selecting a professional LED machine.

In Australia, an especially important question is whether a device promoted for therapeutic purposes is lawfully supplied and included in the Australian Register of Therapeutic Goods, commonly known as the ARTG.

The phrase “TGA approved” is commonly used in the beauty industry, but it is not the most accurate wording. A more appropriate description is generally:

Included in the Australian Register of Therapeutic Goods for its stated intended purpose.

This guide explains the benefits of LED phototherapy for salons, clinics and clients, the revenue potential of adding LED to a treatment menu, how professional LED differs from low-cost cosmetic lights, and why ARTG inclusion should form part of an Australian clinic’s equipment purchasing process.

Explore LED Phototherapy Equipment and Training

What Is LED Phototherapy?

LED stands for light-emitting diode.

An LED phototherapy machine produces light within selected wavelength ranges. When this light reaches the skin at an appropriate wavelength, intensity, treatment distance and exposure time, it may interact with light-sensitive components within the skin.

This process is commonly described as photobiomodulation.

Professional LED phototherapy should not be explained merely as “coloured lights.” The colour visible to the eye is a simplified description of wavelength. Different wavelength bands penetrate to different approximate depths and may be selected for different treatment objectives.

Common LED wavelength groups include:

Blue light
Red light
Near-infrared light
Other visible-light wavelengths used by some cosmetic systems

The actual wavelength in nanometres is more meaningful than the marketing colour assigned to the treatment button.

For example, two machines may both offer a setting described as “red,” but they may differ substantially in:

Exact wavelength
Power output
Irradiance at the skin
Treatment distance
Coverage
Pulse pattern
Recommended exposure time
Total energy dose
Intended purpose
Regulatory classification
Clinical documentation

This is one reason professional clinics should not select equipment based solely on how many colours appear on the screen.

How Does LED Phototherapy Work?

Photobiomodulation involves the application of selected light wavelengths to tissue.

The biological response depends on multiple variables, including:

Wavelength
Irradiance
Energy density
Exposure time
Treatment distance
Pulse or continuous output
Skin condition
Treatment frequency
Device design
Client suitability

This is sometimes described as the light dose.

A professional LED protocol should therefore specify more than a colour and a treatment time. The operator needs to understand the treatment objective, the recommended device settings and the correct positioning of the treatment head.

More light is not automatically better.

A dose that is too low may be insufficient for the intended objective. A dose that is unnecessarily high may not provide a better response and may fall outside the manufacturer’s protocol.

Practitioners should operate the machine according to:

The manufacturer’s instructions
Model-specific training
The device’s intended purpose
Insurer requirements
Client consultation findings
The treatment protocol supplied for the equipment

The Difference Between Cosmetic LED and Therapeutic LED Claims

This distinction is particularly important in Australia.

An LED device may be marketed for a purely cosmetic purpose, or it may be presented as having a therapeutic purpose. Therapeutic claims can bring the equipment within Australia’s therapeutic-goods regulatory framework.

Examples of language that may indicate a therapeutic purpose include claims about:

Treating acne
Reducing inflammation
Healing wounds
Treating medical skin conditions
Relieving pain
Accelerating tissue repair
Treating a diagnosed disorder

Whether a product is considered a therapeutic good depends on matters including its intended purpose, presentation, claims and mode of action.

A salon should not assume that every attractive LED panel advertised online can lawfully be promoted for therapeutic treatment.

The TGA states that, unless exempt or excluded, medical devices generally must be included in the ARTG before they can be legally supplied in Australia. The ARTG is the public register of therapeutic goods that may generally be supplied in Australia.

Why ARTG Inclusion Matters When Buying an LED Phototherapy Device

Many businesses refer to professional equipment as being “TGA approved.” The intention is generally to communicate that the product has an Australian regulatory pathway.

However, ARTG inclusion is the more accurate concept.

A device included in the ARTG has an Australian sponsor responsible for the regulatory entry and ongoing obligations associated with supplying that kind of device.

ARTG inclusion should not be represented as:

A government recommendation
A guarantee of treatment results
An endorsement of the salon
Proof that every marketing claim is permitted
Permission to use the equipment for purposes outside its intended use
Evidence that the TGA has individually tested every physical unit

It does provide an important regulatory reference point.

1. It Helps Establish That the Device Has a Lawful Australian Supply Pathway

Unless a relevant exemption or exclusion applies, a medical device must be included in the ARTG before it can be legally supplied in Australia.

This matters because inexpensive devices can be purchased directly from overseas platforms without clear evidence of:

An Australian sponsor
ARTG inclusion
Intended purpose
Regulatory classification
Post-market support
Incident reporting procedures
Technical documentation
Local servicing

A low purchase price may be less attractive if the clinic cannot establish whether the device is lawfully supplied for its advertised purpose.

2. It Identifies an Australian Sponsor

Medical-device regulation does not end when a device is sold.

The Australian sponsor has regulatory responsibilities associated with the device, including relevant post-market obligations.

For a salon owner, this may provide a clearer line of accountability than purchasing an unbranded light directly from an overseas marketplace.

Before buying, ask the supplier to provide:

The ARTG entry number
The sponsor name
The device description
The intended purpose
The model or family relationship to the entry
Written confirmation that the supplied device is covered by that entry

Do not assume that an ARTG entry belonging to one product automatically covers every machine sold by a supplier.

3. It Helps Clarify the Intended Purpose

An ARTG entry contains an intended purpose or device description.

This is important because treatment and advertising claims should be consistent with the purpose for which the device is supplied.

For example, a clinic should not take a device listed only for one intended purpose and promote it for unrelated medical conditions without appropriate support.

A practitioner should ask:

What is the device intended to do?
Which wavelengths relate to each intended purpose?
Which treatment areas are permitted?
What claims are supported?
Are there restrictions?
Is the clinic’s planned use consistent with the entry?

4. It Can Support Insurance and Risk Management

Professional insurers may ask about:

Equipment type
Training
Device documentation
ARTG status
Intended treatment
Practitioner qualifications
Maintenance
Treatment protocols

An ARTG-included device does not automatically guarantee insurance coverage. The practitioner must still disclose the service and obtain confirmation that it is covered.

However, clearly documented professional equipment can make it easier to demonstrate that the clinic has considered regulatory and equipment risks.

5. It Supports More Responsible Marketing

A clinic using documented professional equipment can communicate factual information about:

Wavelengths
Intended purpose
Treatment process
Non-invasive application
Consultation requirements
Device status
Operator training

This creates a stronger marketing foundation than relying on vague claims such as “medical grade,” “clinical strength” or “healing light.”

Those expressions should not be used unless the business can substantiate what they mean.

6. It Reduces Reliance on Unverified Overseas Claims

Overseas manufacturers sometimes provide claims, certificates or treatment statements developed for another jurisdiction.

These do not automatically establish compliance in Australia.

A CE mark, FDA-related statement or overseas registration is not the same as inclusion in the Australian ARTG.

When supplying a medical device in Australia, the Australian regulatory position must be assessed separately.

Can You Say an LED Machine Is “TGA Approved”?

This phrase should be approached carefully.

The TGA regulates therapeutic goods and maintains the ARTG, but businesses should not imply that the Australian Government recommends or endorses a particular device.

Safer factual wording includes:

Included in the Australian Register of Therapeutic Goods
ARTG-included medical device
Included in the ARTG for the stated intended purpose
Supplied in Australia under ARTG entry number [insert verified number]

Avoid statements such as:

Government approved
TGA endorsed
Recommended by the TGA
Guaranteed safe by the TGA
Guaranteed effective because it is in the ARTG

ARTG inclusion is important, but it does not replace:

Correct training
Appropriate client screening
Model-specific protocols
Maintenance
Eye protection
Infection-control procedures
Professional insurance
Compliant advertising
Honest expectation management

Benefits of LED Phototherapy for Salons and Clinics

1. LED Can Create a Profitable Standalone Service

LED phototherapy can be offered as a dedicated appointment for clients who want a non-invasive skin treatment.

A standalone LED appointment may include:

Consultation or review
Skin cleansing where appropriate
Eye protection
Correct client positioning
LED exposure using the selected protocol
Post-treatment skincare where required
Aftercare and rebooking

Because the treatment does not generally require costly cartridges, needles or treatment tips, the direct consumable cost can be relatively low.

The clinic must still allow for:

Staff time
Cleaning
Laundry
Eye protection
Skin-preparation products
Disposable items
Merchant fees
Rent
Insurance
Marketing
Equipment finance
Servicing
Administration
GST and tax

Nevertheless, the limited-consumable model can support an attractive gross margin.

2. LED Is an Effective Treatment Upgrade

One of LED phototherapy’s strongest business advantages is its ability to complement other salon services.

It may be offered as an upgrade to suitable treatments such as:

Classic facials
Hydrating facials
Skin consultations
Selected exfoliation services
Appropriate post-procedure programs
Selected body or wellness treatments

Treatment combinations should always be based on:

Client suitability
The LED device protocol
The other treatment performed
Skin response
Practitioner training
Insurance requirements

Do not assume LED is appropriate immediately after every facial technology.

As an upgrade, LED may increase an appointment by $40, $60, $80 or more without requiring the salon to attract a separate client for a separate full-price booking.

3. LED Can Improve Treatment-Room Productivity

The operator involvement required during light exposure depends on:

Machine design
Manufacturer instructions
Clinic policy
Client risk
Whether monitoring is required
Whether the treatment is combined with another service

A salon must never leave a client unattended where doing so would be unsafe or contrary to the protocol.

However, LED generally involves less continuous hands-on manipulation than a massage or manual facial. This can make it a productive use of treatment-room time when managed safely.

Portable and salon-style units also allow businesses to choose equipment suited to:

A dedicated skin room
A multi-purpose facial room
A home salon
A mobile setup where appropriate
A larger clinic with multiple rooms

4. LED Encourages Repeat Treatment Programs

Skin improvement usually depends on consistency rather than a single appointment.

LED is therefore well suited to treatment courses such as:

Four-session programs
Six-session programs
Eight-session programs
Twelve-session programs
Intensive short-term courses
Monthly maintenance
Facial memberships

Repeat programs can help the clinic:

Secure revenue in advance
Improve appointment consistency
Monitor progress
Build client relationships
Introduce complementary skincare
Transition clients to maintenance
Improve revenue forecasting

The number and frequency of appointments should follow the machine protocol and individual treatment plan.

5. LED Has Broad Client Appeal

LED may appeal to clients who:

Prefer non-invasive treatments
Are nervous about needles
Do not want exfoliation
Want a relaxing facial experience
Have limited tolerance for downtime
Want a treatment that can fit into a regular skincare plan
Are interested in modern skin technology
Already receive facials and want an upgrade

Suitability must still be established through consultation.

Broad appeal does not mean universal suitability.

6. LED Can Strengthen the Salon’s Skin Authority

Offering professional LED phototherapy gives a salon an opportunity to educate clients about:

Skin consultation
Treatment planning
Realistic progress
Treatment frequency
Homecare
Sun protection
Skin-barrier care
Referral where a condition requires diagnosis

The salon becomes more than a place providing occasional facials. It can position itself as a structured skin-treatment destination.

This requires staff to understand the technology rather than simply selecting a colour from the machine menu.

7. LED Can Support Membership Revenue

LED is particularly suitable for recurring membership models because it is:

Non-invasive
Comfortable
Easy to schedule
Compatible with structured skin programs
Available as either a standalone service or upgrade

A membership might include:

One LED appointment each month
Two express LED appointments each month
LED added to a monthly facial
Preferred package pricing
Quarterly skin reviews
Priority booking
Discounts on eligible skincare

Membership terms should clearly address:

Payment frequency
Cancellation
Session expiry
Missed appointments
Contraindications
Treatment substitutions
Whether sessions roll over
Refunds
Medical or suitability changes

8. LED Can Increase Client Lifetime Value

A client may first visit for a low-commitment LED consultation or introductory treatment.

Over time, the relationship may expand to include:

A course of LED sessions
Monthly maintenance
Hydrating facials
Skin analysis
Homecare
Other suitable facial services
Seasonal treatment programs

The objective should not be aggressive cross-selling. It should be a logical progression based on the client’s needs.

Benefits of LED Phototherapy for Clients

Non-Invasive Treatment

LED phototherapy does not normally involve:

Needles
Incisions
Abrasive resurfacing
Suction
Surgical anaesthesia
Tissue removal

This makes it attractive to clients seeking a gentler treatment experience.

Comfortable Treatment Experience

Many clients find LED sessions relaxing.

A typical appointment involves lying comfortably while the treatment head is positioned at the specified distance. Suitable eye protection is used, and the client remains still during the programmed exposure.

The device should never be placed closer than the manufacturer specifies simply because the operator believes stronger light will create a better outcome.

Minimal Interruption to Normal Activities

LED phototherapy itself does not generally produce the recovery associated with ablative, surgical or deeply resurfacing treatments.

The client’s overall aftercare may still depend on any treatment performed before the LED session.

For example, aftercare following a combined facial should reflect the complete appointment rather than the LED exposure alone.

Suitable for Structured Skin Programs

LED phototherapy can be incorporated into a longer-term skin plan.

A practitioner can document:

Baseline skin appearance
Client goals
Treatment wavelength
Intensity or program
Exposure time
Treatment distance
Session frequency
Client response
Homecare
Progress photographs

This supports more consistent treatment delivery.

Offers an Alternative for Clients Who Avoid More Intensive Treatments

Some clients are not ready for or interested in treatments involving:

Peels
Needling
Aggressive exfoliation
Heat-based technologies
Extended downtime

LED may provide an appropriate non-invasive option, depending on their goals and suitability.

A salon should not present LED as a guaranteed substitute for medical treatment or for every other skin procedure.

Understanding LED Colours and Wavelengths

Blue Light

Blue light is commonly used in professional skin equipment for selected surface-level treatment objectives.

Where a device has an appropriate therapeutic intended purpose, its blue-light program may be associated with acne-related treatment claims.

However, a salon should not diagnose acne or promise to cure it.

Clients with persistent, severe, painful, cystic or scarring acne should be encouraged to seek assessment from an appropriately qualified medical practitioner.

Practitioners should also consider:

Photosensitising medication
Client eye safety
Skin sensitivity
Existing medical treatment
Device protocol
Intended purpose

Red Light

Red light is commonly incorporated into professional LED phototherapy programs for cosmetic skin-support objectives.

Depending on the device and intended purpose, red-light marketing may refer to matters such as:

Skin rejuvenation
Supporting a healthier-looking complexion
Supporting skin firmness
Selected therapeutic applications
Post-treatment support within an appropriate protocol

Claims should be tied to the exact device rather than copied from research on another system.

Near-Infrared Light

Near-infrared light is not as visible to the human eye as red or blue light.

Professional systems may use near-infrared wavelengths for deeper photobiomodulation objectives.

Again, suitability and claims depend on:

Exact wavelength
Output
Dose
Device documentation
Intended purpose
Practitioner scope

A client should not judge whether near-infrared light is working based on visible brightness.

Green, Yellow and Other Colours

Some multi-colour cosmetic LED machines include green, yellow, purple, cyan or combined-light programs.

These colours are frequently associated with a wide range of marketing claims, many of which may not be supported by the same quality of evidence or by the device’s Australian intended purpose.

Before advertising benefits for any colour, ask:

What is the exact wavelength?
What dose does the machine deliver?
What intended purpose is documented?
What evidence applies to this model?
Does the supplier permit that claim?
Is the claim cosmetic or therapeutic?
Can the claim be substantiated?

The number of colours should not be treated as a measure of clinical quality.

LED Phototherapy Earnings Chart

The following figures are illustrative examples only.

They do not guarantee that a salon will achieve a particular level of revenue or profit.

Scenario One: Standalone LED Appointments

Assumptions:

Average collected treatment price: $99
Four trading weeks per month
All appointments are paid
Figures are before expenses and GST

LED Treatments Per Week	Treatments Per Month	Gross Monthly Revenue	Gross Annual Revenue
5	20	$1,980	$23,760
10	40	$3,960	$47,520
15	60	$5,940	$71,280
20	80	$7,920	$95,040
25	100	$9,900	$118,800
30	120	$11,880	$142,560

These figures are gross sales, not net profit.

They do not deduct:

Wages
Superannuation
Rent
Utilities
Marketing
Consumables
Merchant fees
Insurance
Equipment finance
Servicing
Cancellations
Complimentary appointments
GST
Tax

Scenario Two: LED Added to Existing Facials

Assumptions:

Average LED upgrade: $59
Four trading weeks per month

LED Upgrades Per Week	Upgrades Per Month	Additional Monthly Revenue	Additional Annual Revenue
5	20	$1,180	$14,160
10	40	$2,360	$28,320
15	60	$3,540	$42,480
20	80	$4,720	$56,640
25	100	$5,900	$70,800

This model can be particularly valuable because the salon is increasing the value of clients already booked into the treatment room.

However, the business must allow sufficient appointment time and avoid adding LED to treatments where the combination is unsuitable.

Scenario Three: Blended LED Revenue

A salon may combine standalone appointments and facial upgrades.

Assume the business completes each week:

Eight standalone LED sessions at $99
Twelve LED upgrades at $59

Weekly LED revenue:

8 × $99 = $792

12 × $59 = $708

Total weekly LED revenue = $1,500

Approximate monthly gross LED revenue:

$1,500 × 4 = $6,000

Approximate annual gross LED revenue:

$6,000 × 12 = $72,000

This remains an illustration before expenses.

Example LED Package Pricing

Pricing must reflect the clinic’s location, equipment, treatment time, positioning and costs.

Service	Example Price	Average Revenue Per Session
Introductory LED session	$69	$69
Express LED session	$89	$89
Standard standalone LED	$119	$119
LED facial upgrade	$59	$59
Four-session course	$396	$99
Six-session course	$570	$95
Eight-session course	$720	$90
Monthly maintenance	$99	$99
Premium facial with LED	$199	Combined service

The clinic should calculate the average collected price, not rely on the advertised single-session price.

For example, a salon advertising LED at $119 may collect an average of only $86 after:

Package discounts
Introductory promotions
Membership pricing
Complimentary sessions
Influencer treatments
Staff treatments
Rebooking incentives

Profit projections should use the price actually collected.

Example Equipment Break-Even Calculation

Assume a clinic purchases a professional LED device for an illustrative price of $4,995 excluding GST.

Assume further that:

Average collected LED price is $99
Estimated direct variable cost is $9
Contribution before fixed overhead is $90

Simplified equipment break-even:

$4,995 ÷ $90 = approximately 56 paid treatments

At ten paid treatments per week, this equals approximately 5.6 trading weeks.

This does not mean the salon will necessarily recover the investment in six weeks.

The calculation excludes:

Equipment finance
Marketing
Staff training
Rent
Wages during appointment gaps
Insurance
GST
Tax
Servicing
General overhead
Cancellations
Discounted sessions

Illustrative Break-Even Scenarios

Scenario	Average Collected Price	Contribution After Estimated Variable Cost	Treatments to Cover $4,995
Conservative	$69	$58	87
Moderate	$99	$88	57
Premium	$129	$114	44
Facial upgrade	$59	$51	98

The purpose of this calculation is to help a salon test its pricing and demand assumptions, not to promise a return.

Portable LED Machine or Full Salon LED System?

A Portable LED Device May Suit:

A home salon
A sole operator
A small treatment room
A business beginning with LED
A clinic needing room-to-room flexibility
A salon with limited floor space
An operator wanting a lower initial investment

A Full Salon LED System May Suit:

An established skin clinic
A higher-volume salon
A dedicated facial room
A clinic offering intensive skin programs
A business positioning LED as a flagship service
A clinic that values a larger treatment head or more robust stand
A business expecting frequent daily use

The decision should not be based only on machine size.

Compare:

Wavelengths
Irradiance
Treatment coverage
Treatment distance
Intended purpose
ARTG status where applicable
Eye-protection requirements
Head adjustment
Stability
Ease of cleaning
Warranty
Servicing
Spare parts
Training
Supplier support

What to Ask Before Purchasing an LED Phototherapy Machine

Regulatory Questions

Is the device supplied as a cosmetic device or medical device?
Is it included in the ARTG?
What is the ARTG number?
Who is the Australian sponsor?
Is this exact model covered by the ARTG entry?
What is the documented intended purpose?
Which treatment claims are permitted?
Can the supplier provide written regulatory documentation?

Technical Questions

What wavelengths does the machine produce?
What is the wavelength tolerance?
What is the irradiance at the recommended treatment distance?
What treatment distance is required?
What dose is delivered during each protocol?
Does the machine use continuous or pulsed output?
How large is the treatment area?
Is near-infrared included?
Does the machine require calibration?
How is output consistency checked?

Business Questions

What is included in the purchase?
Is training included?
What warranty applies?
Who completes repairs?
Are parts stocked in Australia?
Is a replacement machine available during repair?
What is the expected service life?
Are there ongoing subscriptions?
Is finance available?
What are the delivery and setup requirements?

Treatment Questions

What eye protection is supplied?
What contraindications apply?
Which skin concerns are within the intended purpose?
What treatment intervals are recommended?
Can the machine be combined with other facial services?
What cleaning products are compatible with the device?
Are consultation and aftercare forms provided?

LED Phototherapy Training

Professional results depend on more than switching on a light.

Training should cover:

Fundamentals of photobiomodulation
Skin anatomy
Wavelength selection
Irradiance and dose
Treatment distance
Exposure time
Client consultation
Contraindications
Photosensitivity
Medication screening
Eye protection
Device positioning
Cleaning
Record keeping
Treatment planning
Combining LED with other services
Aftercare
Adverse reactions
Scope of practice
Referral to health professionals
Ethical advertising

Beauty Equipment Direct offers an internationally accredited LED Phototherapy Online Course listed as providing 30 CPD credits. Course recognition and insurance acceptance should be confirmed directly with the practitioner’s insurer.

Training Links

LED Phototherapy Contraindications

The following is general information only.

The complete contraindication list for the exact device must take priority.

Screening may need to consider:

Photosensitising medications
Photosensitive medical conditions
Epilepsy triggered by flashing light
Active skin infection
Suspicious or undiagnosed lesions
Recent photosensitising treatments
Certain cancers or current cancer treatment
Pregnancy where contraindicated by the protocol
Eye disorders
Recent surgery
Significant heat or light sensitivity
Use of topical products that increase photosensitivity
Any contraindication stated by the manufacturer

Medication should never be assessed merely by looking at the packaging.

Where uncertainty exists, the client should be referred to their prescribing practitioner or another appropriately qualified health professional for advice.

A beauty therapist must not tell a client to stop prescribed medication to receive LED treatment.

Eye Safety During LED Phototherapy

Eye protection is a fundamental part of professional LED practice.

The client should receive protection appropriate to:

The wavelength
Device output
Treatment distance
Treatment area
Manufacturer instructions

Clients should not be told that closing their eyes is always sufficient.

Operators may also require protection depending on the machine and their exposure.

Eye protection should be:

Designed for the relevant light
Cleaned between clients
Inspected for damage
Positioned correctly
Replaced when required

The treatment head should never be adjusted in a way that compromises eye safety.

Combining LED With Other Facial Services

Hydrating Facials

LED may be incorporated into selected hydrating facial programs where the protocol supports the combination.

The treatment order should be planned rather than improvised.

Skin Analysis

A skin analysis can help the practitioner:

Identify cosmetic concerns
Record baseline observations
Screen for referral
Select an appropriate program
Monitor progress
Recommend suitable homecare

The practitioner must avoid diagnosing medical skin conditions outside their scope.

Exfoliation Treatments

LED may be paired with selected exfoliation services where:

The client is suitable
The skin response is appropriate
The device protocol permits it
The practitioner has combination-treatment training

More treatment is not automatically better. Combining multiple technologies can increase risk and may not improve the outcome.

Microneedling and Advanced Procedures

LED is sometimes used within post-procedure treatment plans.

However, the operator should follow:

The needling-device protocol
The LED-device protocol
Infection-control procedures
Insurer requirements
Treatment-specific training

A salon should not copy a combination protocol from social media.

LED and Body Treatments

A clinic offering both LED and services such as HIEMT can use each technology for its proper purpose.

HIEMT is focused on muscle stimulation and body toning. LED phototherapy is focused on light-based skin or other documented photobiomodulation applications.

The business can cross-promote the services without claiming they perform the same function.

How to Market LED Phototherapy Responsibly

Effective LED marketing should be clear, appealing and supportable.

Suitable Marketing Themes

Non-invasive light-based skin treatment
Comfortable professional LED sessions
Personalised wavelength selection
LED treatment programs
A relaxing addition to selected facials
Minimal interruption to daily activities
Professional consultation and screening
ARTG-included device, where verified
Individual treatment plans
Accredited practitioner training

Claims Requiring Caution

Avoid making unsupported statements such as:

Cures acne
Heals every skin condition
Guaranteed collagen production
Removes wrinkles
Repairs all cellular damage
Clinically proven, without applicable evidence
Medical grade, without a defined and supportable meaning
Zero risk
Suitable for everyone
Government endorsed
TGA guarantees the results

Advertising therapeutic goods and services can be subject to the Therapeutic Goods Advertising Code as well as Australian Consumer Law.

The fact that a device is included in the ARTG does not permit a salon to invent additional treatment claims.

How to Launch LED Phototherapy in Your Salon

Step 1: Choose the Business Model

Decide whether LED will be:

A standalone service
A facial upgrade
A treatment course
A membership inclusion
A premium facial component
A combination of these options

Step 2: Research Local Pricing

Review:

Standalone treatment prices
Package discounts
Appointment duration
Whether cleansing is included
Local clinic positioning
Reviews
Competitor equipment descriptions

Do not simply undercut the cheapest provider.

Step 3: Survey Existing Clients

Ask clients about:

Interest in non-invasive skin services
Preferred appointment length
Facial-upgrade interest
Treatment-course interest
Membership interest
Their main cosmetic skin goals

Do not diagnose conditions through a marketing survey.

Step 4: Complete Training

Ensure each operator understands:

The exact machine
Wavelengths
Dose
Contraindications
Eye safety
Cleaning
Combination protocols
Record keeping

Step 5: Prepare Documentation

Create:

Consultation form
Medication and photosensitivity checklist
Consent form
Treatment record
Photography consent
Aftercare sheet
Cleaning checklist
Maintenance log
Incident procedure
Package terms

Step 6: Introduce the Service to Existing Clients

A launch campaign may include:

An educational email
Consultation appointments
Demonstration days
Founding-client packages
Facial-upgrade offers
Staff introductions
Social media education
Website articles
Google Business Profile updates

Step 7: Measure Performance

Track:

Enquiries
Consultation conversion
Package sales
Average collected price
Facial-upgrade rate
Repeat appointments
Maintenance conversion
Cancellation rate
Marketing cost
Revenue
Contribution margin
Client feedback

Frequently Asked Questions About LED Phototherapy

What is LED phototherapy?

LED phototherapy is a non-invasive treatment that applies selected light wavelengths to the skin or tissue according to a defined protocol.

What does LED stand for?

LED stands for light-emitting diode.

Is LED phototherapy the same as laser?

No. LED equipment and lasers differ in how light is produced and delivered. They should not be described as the same technology.

Is LED phototherapy the same as IPL?

No. Intense pulsed light delivers broad-spectrum pulses and is used for different treatment objectives. LED phototherapy generally uses selected narrower wavelength bands at lower intensities.

What is photobiomodulation?

Photobiomodulation describes biological responses produced by the application of selected light wavelengths and doses.

What colours are used in LED phototherapy?

Professional devices commonly use blue, red and near-infrared wavelengths. Some cosmetic systems also offer other colours.

Does the number of LED colours determine machine quality?

No. Wavelength accuracy, irradiance, dose, treatment coverage, device documentation and support are more important than the number of colour buttons.

What is red LED used for?

The appropriate use of red LED depends on the wavelength, output, protocol and intended purpose of the exact device. It is commonly incorporated into skin-rejuvenation and photobiomodulation programs.

What is blue LED used for?

Where supported by the device’s intended purpose, blue light may be used within selected acne-related or surface-skin treatment programs. Beauty therapists should not diagnose or promise to cure acne.

What is near-infrared LED?

Near-infrared is a longer wavelength band that is less visible than red light and may be used in professional photobiomodulation systems.

Does LED produce ultraviolet light?

Professional red, blue and near-infrared LED phototherapy is not the same as ultraviolet tanning equipment. The exact spectral output should be confirmed for the machine.

Is LED phototherapy painful?

LED is generally comfortable and non-invasive. Clients should report unexpected heat, pain or discomfort immediately.

Does LED phototherapy have downtime?

LED alone generally requires little interruption to ordinary activities. Aftercare may differ when it is combined with another treatment.

How long is an LED treatment?

Treatment duration depends on the machine, wavelength, irradiance, dose and protocol. Longer exposure is not automatically better.

How close should an LED machine be to the skin?

The treatment head should be positioned at the distance specified by the manufacturer. Moving it closer changes the delivered dose and may fall outside the protocol.

How many LED treatments are needed?

The number depends on the client, treatment objective and device protocol. LED is commonly provided as a series followed by maintenance.

How often can LED phototherapy be performed?

Frequency depends on the exact device and treatment plan. Practitioners should follow model-specific guidance.

Can LED replace skincare?

No. LED may complement an appropriate skincare and sun-protection routine, but it does not replace daily skin care.

Can LED replace medical treatment?

No. A client with a diagnosed, severe, persistent or unexplained skin condition should be managed by an appropriately qualified health professional.

Does LED treat acne?

Some ARTG-included LED devices may have an intended purpose relevant to acne treatment. The exact wording must be checked. A salon should not claim that every LED light cures acne.

Can LED remove wrinkles?

Avoid absolute claims. Suitable LED programs may be offered to support a smoother, firmer or rejuvenated appearance where these claims are supported for the device.

Does LED stimulate collagen?

Claims relating to collagen should be supported by applicable evidence and consistent with the machine’s intended purpose. Results vary.

Is LED suitable for sensitive skin?

It may be suitable for some clients, but sensitivity, medication, photosensitivity and the complete treatment plan must be assessed.

Can LED be used during pregnancy?

The practitioner must follow the device contraindications and insurer requirements. Where uncertain, medical clearance should be obtained.

Can LED be used with photosensitising medication?

Photosensitising medication may be a contraindication or require medical clearance. Practitioners must not advise clients to stop prescribed medication.

Do clients need eye protection?

Yes, appropriate eye protection should be used according to the device and wavelength instructions.

Can clients just close their eyes?

Closing the eyes should not be assumed to replace the protective eyewear required by the machine protocol.

Can LED phototherapy cause side effects?

Although it is non-invasive, adverse reactions are possible. Correct screening, dosing, eye protection and operation remain essential.

Is at-home LED the same as professional LED?

Not necessarily. Professional and home devices may differ in irradiance, coverage, dose, treatment distance, intended purpose and regulatory status.

Why are professional LED machines more expensive?

Professional equipment may offer stronger construction, larger coverage, documented output, local support, warranty, training and an Australian regulatory pathway.

What does ARTG mean?

ARTG stands for Australian Register of Therapeutic Goods. It is the public register of therapeutic goods that can generally be lawfully supplied in Australia unless an exemption or exclusion applies.

What does “TGA approved” mean?

The phrase is commonly used commercially, but it may wrongly imply government endorsement. “Included in the ARTG” is usually more accurate.

Is ARTG inclusion important for LED devices?

It is important when a product is a medical device that requires ARTG inclusion. It helps establish the Australian supply pathway, sponsor and intended purpose.

Does every cosmetic LED light need ARTG inclusion?

Not necessarily. Regulatory status depends on the product’s intended purpose, presentation and claims. Suppliers should be able to explain the basis on which the device is supplied.

Does ARTG inclusion prove that an LED machine works for everything?

No. It relates to the device entry and intended purpose. It does not support unrelated or exaggerated claims.

Does ARTG inclusion guarantee safety?

No device is risk-free. Correct use, training, screening, maintenance and compliance remain necessary.

How can a salon verify ARTG status?

Ask for the ARTG entry number, sponsor name and written confirmation that the exact supplied model is covered. The public ARTG can also be searched.

Can a salon advertise an ARTG number?

A business may factually identify verified ARTG inclusion, but it must not imply government endorsement or use the number to support claims outside the intended purpose.

Can beauty therapists perform LED phototherapy?

This depends on the device, treatment claims, training, insurance and practitioner scope. The operator should obtain written insurance confirmation.

Does an operator need LED training?

Yes. Operators should understand wavelength, dose, eye safety, contraindications, treatment planning and the exact machine.

Is online LED training sufficient?

Course suitability depends on its content, practical requirements, insurer acceptance and the operator’s previous experience. Confirm acceptance before treating clients.

How much does an LED treatment cost?

Australian treatment prices vary by location and service format. Standalone LED sessions may be priced differently from facial upgrades and treatment courses.

How much can a salon earn from LED?

For example, 40 standalone treatments per month at an average collected price of $99 would produce $3,960 in gross monthly revenue before expenses.

Are LED treatments profitable?

They can be profitable because consumables may be limited. Actual profit depends on price, wages, utilisation, equipment cost, rent and marketing.

Should LED be sold in packages?

Packages can encourage consistency and improve revenue forecasting. Terms should be transparent and treatment frequency must follow the protocol.

Can LED be added to every facial?

No. Combination suitability depends on the client, facial, skin response and device instructions.

Can LED be used after microneedling?

Some practitioners incorporate LED into post-procedure protocols, but the combination must be supported by training, device instructions, hygiene procedures and insurance.

Can LED be used after a chemical peel?

Possibly in selected protocols, but peel depth, skin response, LED dose and practitioner training must be considered.

Can LED be combined with a hydrating facial?

It may be included in suitable hydrating facial programs where the complete protocol supports the combination.

What should clients wear during LED?

For facial LED, clients should be positioned comfortably with the treatment area accessible and protected according to the protocol.

How is an LED machine cleaned?

Follow the manufacturer’s cleaning instructions. Products that damage the LEDs, lenses, plastics or electronics should not be used.

Does an LED machine require servicing?

Professional machines should be inspected and maintained according to supplier instructions. Ask about calibration, output checks, repairs and parts.

What is the best LED machine for a small salon?

A portable professional device may suit a small room or sole operator, provided its specifications, intended purpose and support meet the clinic’s needs.

What is the best LED machine for a busy clinic?

A larger salon system may offer greater stability, coverage and durability. The right choice depends on daily use, protocols, space and budget.

Should I buy a cheap LED machine online?

The salon should first establish the device’s output, intended purpose, Australian supply status, warranty, training and service support. A low upfront price may involve greater regulatory and business risk.

Is an LED Phototherapy Machine Worth Adding to Your Salon?

LED can be a valuable investment for businesses that:

Already provide facials or skin treatments
Want a non-invasive standalone service
Have clients interested in treatment courses
Want to increase facial appointment value
Can market memberships
Have a suitable treatment room
Are prepared to complete training
Can verify equipment documentation
Use realistic, compliant marketing

It may be less suitable where the business:

Is relying on unsupported medical claims
Has not researched demand
Has no treatment protocols
Has not confirmed insurance
Cannot identify the device’s intended purpose
Is purchasing only because the machine is cheap
Does not understand wavelength or dose
Cannot provide appropriate eye protection
Has no plan for servicing or repairs

The machine itself does not create a successful service.

Success comes from combining:

Appropriate professional equipment
Verified regulatory documentation
Accredited education
Model-specific training
Correct consultation
Responsible treatment planning
Ethical advertising
Appropriate pricing
Reliable supplier support

Explore Professional LED Phototherapy Devices

Beauty Equipment Direct offers LED options for different salon sizes, budgets and treatment models.

Shop LED Phototherapy Equipment

Product prices, specifications, ARTG status and availability should be confirmed on the relevant product page before purchase.

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Build a More Valuable Skin Treatment Menu With LED Phototherapy

LED phototherapy can be much more than a relaxing addition at the end of a facial.

When delivered using appropriately documented professional equipment, it can become:

A standalone skin service
A high-value facial upgrade
A treatment-course opportunity
A recurring membership service
A client-retention tool
A gateway into broader skin programs
A point of difference for the salon

Clients benefit from a comfortable, non-invasive treatment experience that can be personalised around appropriate skin goals.

Salons and clinics benefit from:

Limited consumables
Repeat bookings
Package revenue
Membership opportunities
Increased facial value
Broad client appeal
Strong cross-selling potential
Flexible equipment options

Regulatory status should form part of the purchasing decision.

Where a professional LED unit is supplied as a medical device for therapeutic purposes, the clinic should verify that it has the necessary Australian supply pathway and is included in the ARTG unless an exemption or exclusion applies.

The phrase “TGA approved” may be familiar to consumers, but the more accurate message is that the device is included in the Australian Register of Therapeutic Goods for its verified intended purpose.

That distinction does not weaken the product’s value.

It demonstrates that the salon understands the difference between a marketing slogan and responsible professional practice.

Explore professional LED phototherapy machines at Beauty Equipment Direct

LED Phototherapy Devices

Premium BioSculpt Salon LED Facial – TGA Approved

$18,995.00 Ex GST (tax)
Premium BioSculpt Portable LED Facial – TGA Approved

$4,995.00 Ex GST (tax)

LED Phototherapy Machine Australia: Benefits, Treatment Revenue and Why ARTG-Included Devices Matter